Pricing and costs · 2026

What does a website cost?

A business website starts at 1,200 euros net, a larger presence at 2,200 euros net. What your project costs depends on scope, content and features. This page sets out how the price comes together — including how it is calculated and how payment works.

The three tiers

All figures are entry prices, not flat rates. They mark where a project of this kind begins.

Core offering

Business website

For sole traders, craft businesses, practices and associations

from 1,200 € net

that is 1,428 € gross

The usual scope for a business that wants to be found online and receive enquiries.

  • 5 to 7 pages: home, services, about, references, contact, imprint, privacy
  • Individual, responsive design rather than a template
  • Contact form with validation, spam protection and a privacy notice
  • Basic SEO and a Google Business Profile
  • Hosting and domain set up, handover included

Website with a larger scope

For mid-sized companies with several services, locations or audiences

from 2,200 € net

that is 2,618 € gross

The same structure, but more pages, more architecture and considerably more coordination.

  • Everything in the business website
  • More pages and a more complex site structure
  • More concept work and more rounds of feedback
  • Extended work on copy, images and structure

Add-on packages

Brand design, SEO, process automation, digital marketing

from 500 € net each

that is 595 € gross

Available on their own, usually commissioned alongside a website.

  • Brand design: logo, colours and typefaces as one coherent system
  • SEO: audit, keyword and competitor research, prioritised measures
  • Automation: one clearly defined process from analysis to handover
  • Marketing: editorial plan, templates in your brand design, reporting
  • An online shop is calculated separately and starts at 1,000 € net on top

All prices are net, plus 19 % German VAT. The gross figures are shown alongside because not every client can reclaim input tax.

The offers are aimed at companies, self-employed people and associations, that is at traders within the meaning of § 14 of the German Civil Code.

What your price is made of

Five factors decide the effort involved. They are also the levers for bringing a quote down.

01

Scope of the site

A single long home page, five pages or ten are not the same job with a different price tag but differently sized projects. Every page needs structure, design and content.

02

Content: copy and images

The single biggest lever. If you bring your own copy and images, you pay around 10 per cent less. If content has to be created, add roughly 15 per cent; an editing area for maintaining it yourself around 30 per cent.

03

Features

Appointment booking, an online shop, additional languages or a protected area are separate building blocks. The shop is calculated separately, an additional language adds roughly 30 to 40 per cent to the content work.

04

Visibility

Sound technology, structure and metadata are part of every website package. Once the goal is to move up on contested search terms, that becomes work of its own over months — and is quoted separately.

05

Support afterwards

Hosting and domain run through your own contracts or are passed on at cost. Maintenance and small changes are available as an optional monthly arrangement, for example one hour a month. Nothing obliges you to take it.

Costing and payment

So that the figures above can be followed, here is the basis behind them.

A fixed price, not a timesheet

Every package is derived from a costed effort: concept, structure, build, content, testing and handover are calculated separately and appear as line items in the quote. What you pay is still the fixed price agreed. If something takes longer than planned, that is our risk and not your invoice.

50 per cent at the start, 50 per cent on acceptance

Payment terms are 14 days. The binding fixed price is agreed after the first conversation and before the project starts — so you know what it costs before any cost arises.

No hidden items

Anything not in the quote is not charged. If something is added during the project, it gets its own quote beforehand rather than an extra invoice afterwards.

What will your project cost?

The project assistant walks through the questions above in a few minutes and ends with a range — net and gross, non-binding and without signing up.

Common questions about cost

What does a website in Leipzig cost?
For a business with the usual scope of five to seven pages, a website starts at 1,200 euros net. A larger presence with more pages, more coordination and bespoke content starts at 2,200 euros net. There is no fixed ceiling, because features such as a shop, appointment booking or several languages are separate building blocks.
Why are the prices shown net?
Because the offers are aimed at companies, self-employed people and associations, for whom VAT is a pass-through item. So that the figure still works for everyone, the gross amount is shown alongside.
What does the website cost per month?
In principle nothing beyond hosting and the domain, and those run through your own contracts or are passed on at cost. Maintenance and small changes are available as an optional monthly arrangement, for example one hour a month. It is not compulsory, and the amount is set out in the quote beforehand.
What does an online shop cost?
A shop always comes on top of a website package and is calculated separately. The lean version with few products, one payment method and no variants starts at 1,000 euros net on top. Payment provider fees are settled directly with that provider.
How does payment work?
In two steps: 50 per cent when the project starts, 50 per cent on acceptance, each with 14 days to pay. No project starts before the first payment arrives.
Why not simply use a website builder?
For a first site with no ambitions around visibility, a builder can be enough — we say so openly. As soon as loading time, structure, accessibility and findability matter, or the site is meant to grow with the business, builders hit limits that can later only be solved by rebuilding.