A presence people recognise.
Brand design
Where no logo or consistent look exists yet, we develop your visual identity from the ground up. Where something is already in place, we build on it and carry it through consistently, so your company appears as one coherent whole across every channel.
What is included
- Logo development or refinement of an existing logo
- Colour world, typography and imagery as one coordinated system
- Complete branding for web, social media and print
- Usage guidelines so the presence stays consistent
Recognition comes from repetition
An identity works not because one element is beautiful but because the same elements repeat everywhere. The same two typefaces, the same colours, the same visual language on the website, in the quote, on the van and in social media. That is what customers recognise, often before they have read the name. What is created here is therefore not a single logo but a system of matching building blocks that can be applied to any new occasion.
Build from scratch or carry the existing forward
Where nothing exists yet, the visual identity is developed from the ground up: mark, typography, colours, application examples. Where a logo is already in circulation and customers associate it with you, it is as a rule not replaced but carefully sharpened and embedded in a complete system. Discarding an established mark without reason destroys recognition you have built over years.
A guide that keeps the identity consistent
At handover you receive the files in every format required plus a short, readable guide: which colour for what, which type size when, which spacing, what should not be done. That allows a print shop, a signwriter or an assistant in the business to produce something that matches the rest without having to ask every time.
Who this is for
- Founders who want a consistent identity from the start
- Businesses whose logo was put together years ago in passing
- Companies whose documents, vehicles and website do not match
- Anyone who needs print and social media material alongside the website
What it costs
Brand design starts at 500 € net as an entry package and is frequently commissioned together with a website, because the two interlock anyway. The actual effort depends on whether an identity is created from scratch or carried forward, and for how many applications it is worked out.
That is 595 € gross, including 19 % VAT.
All figures net, plus 19 % German VAT, as we work exclusively with companies, self-employed people and associations. The binding fixed price is agreed after the initial conversation, before any cost arises.
Frequent questions about this service
Do I need brand design if I only want a website?
Will my existing logo be replaced?
Which file formats do I receive?
May I use the design freely?
How many drafts do I get to see?
Works well with
The five areas interlock. These services are most often booked alongside this one:
Does this fit your project?
Describe briefly what you have in mind. You will receive an honest assessment and a first price orientation within 24 hours.